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Prof. Hans van Trijp

Wageningen University & Research

Prof. dr. ir. J.C.M. van Trijp is professor at the Marketing and Consumer Behaviour group at Wageningen University & Research. He teaches several courses on consumer behaviour, consumer preferences, environmental marketing and supply chain management. His chair groups research program aims to contribute to scientific knowledge in the area of marketing and consumer behaviour being relevant to the domains of agribusiness, food industry, food-related (governmental and NGO) institutions, and consumers.